The sort of fundraising entails promoting a calendar that includes photos, paintings, recipes, or different content material related to the group or trigger. A key facet is the collection of a selected date (or dates) throughout the calendar 12 months related to an occasion, prize drawing, or particular recognition. For instance, a faculty would possibly promote a calendar the place every date represents an opportunity to win a prize donated by native companies. Purchasers choose a date, and if their chosen date is drawn, they win the corresponding prize.
Choosing the proper dates for drawings or particular occasions is essential for maximizing participation and producing pleasure. Strategic date choice can align with current holidays, college occasions, or group celebrations, rising the calendar’s attraction and inspiring broader group involvement. This strategy provides a comparatively low-cost fundraising alternative whereas offering tangible worth to supporters. Moreover, it could actually function a year-long promotional instrument, protecting the group or trigger top-of-mind.
This text will discover the assorted features of implementing this fundraising technique, together with planning, design, advertising, authorized concerns, and finest practices for profitable execution. It would present steerage on maximizing group engagement and reaching fundraising objectives.
1. Theme Choice
A compelling theme is the inspiration of a profitable calendar fundraiser. It gives a cohesive narrative that resonates with the target market, rising the perceived worth of the calendar and inspiring purchases. The theme immediately influences the visible design, the varieties of prizes supplied, and the general advertising technique.
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Goal Viewers Alignment
The chosen theme ought to mirror the pursuits and values of the supposed viewers. A calendar designed for gardening lovers, as an example, would possibly showcase seasonal blooms and provide gardening instruments as prizes. Conversely, a calendar concentrating on historical past buffs may function historic occasions or landmarks with associated prizes.
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Visible Cohesion
The theme dictates the visible components of the calendar, guaranteeing a constant aesthetic. A nature-themed calendar would seemingly make the most of images of landscapes or wildlife, whereas a calendar selling native artists would possibly showcase their paintings. This cohesive design enhances the calendar’s attraction and reinforces the theme.
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Prize Relevance
Prizes ought to align with the chosen theme to maximise their attraction to the target market. Providing cooking lessons as prizes in a culinary-themed calendar or tickets to an area sports activities group’s video games in a sports-themed calendar reinforces the connection and will increase the motivation to take part.
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Advertising and marketing and Promotion
The theme gives a framework for advertising and promotional efforts. It permits for focused messaging and outreach, specializing in the precise pursuits of the target market. This targeted strategy will increase the effectiveness of selling campaigns and drives greater engagement.
Efficient theme choice unifies all features of the calendar fundraiser, from design to prize choice and advertising, making a cohesive and interesting expertise for potential supporters. A well-chosen theme strengthens the reference to the target market, in the end contributing to the fundraiser’s success. For instance, a historic society would possibly select a theme primarily based on native historical past for its calendar, rising its relevance to the group and maximizing its fundraising potential.
2. Prize Acquisition
Prize acquisition kinds a crucial part of calendar-based fundraising, immediately influencing participation charges and general success. The standard and attraction of the prizes supplied considerably affect the perceived worth of the calendar and incentivize potential supporters to buy. A strategic strategy to prize acquisition entails cautious consideration of the target market, finances constraints, and the general fundraising objectives.
Securing fascinating prizes requires a multi-faceted strategy. Growing relationships with native companies can result in donated prizes, lowering bills and fostering group partnerships. Exploring various acquisition strategies like soliciting donations from people or leveraging current sources throughout the group can additional develop prize choices. Establishing clear standards for prize choice ensures alignment with the calendar’s theme and target market. As an example, a calendar specializing in native delicacies would possibly function present certificates to space eating places, obtained by means of partnerships with these companies. A college fundraising calendar would possibly provide prizes like college provides or tickets to high school occasions, leveraging current sources.
Efficient prize acquisition requires cautious planning and execution. Growing a complete prize acquisition technique, exploring numerous sourcing strategies, and establishing clear choice standards contribute to a profitable calendar fundraiser. The standard and relevance of prizes immediately affect participation and contribute considerably to reaching fundraising aims. Challenges resembling securing high-value prizes or managing logistical features of prize assortment and distribution should be addressed proactively. Profitable prize acquisition strengthens the connection between the calendar and its target market, maximizing its fundraising potential.
3. Calendar Design
Calendar design performs a pivotal function within the success of a “pick-a-date” fundraiser. A visually interesting and well-organized calendar enhances its perceived worth, encouraging potential supporters to take part. Efficient design seamlessly integrates the chosen theme, clearly presents the dates obtainable for choice, and showcases the prizes related to every date or interval. The design should stability aesthetic attraction with performance, guaranteeing ease of use and clear communication of important info. For instance, a calendar that includes high-quality photos associated to the fundraising trigger, clearly marked dates, and engaging prize descriptions is extra prone to appeal to consideration and generate curiosity than a poorly designed or cluttered calendar.
A number of key design components contribute to a profitable “pick-a-date” fundraising calendar. Excessive-quality photos or paintings related to the theme improve visible attraction. Clear typography and format guarantee readability and ease of date choice. Strategic use of coloration and white house creates a visually partaking and uncluttered presentation. Outstanding show of prize info additional incentivizes participation. A calendar designed for a wildlife conservation group, as an example, would possibly function gorgeous images of native animals, with clear descriptions of the prizes related to every date, resembling guided nature walks or wildlife sanctuary memberships.
Cautious consideration of calendar design maximizes the effectiveness of this fundraising strategy. A well-designed calendar not solely serves as a fundraising instrument but in addition acts as a promotional merchandise, reinforcing the group’s model and message. Design decisions immediately affect the calendar’s perceived worth and contribute considerably to its general success. Navigating design challenges, resembling balancing visible attraction with info readability, guaranteeing accessibility for all customers, and deciding on cost-effective printing options, requires strategic planning and execution. Efficient calendar design strengthens the fundraising marketing campaign, enhances engagement, and in the end contributes to reaching fundraising objectives.
4. Date Task
Date task is an important component within the operational construction of a “calendar fundraiser decide a date” program. The method of assigning particular dates (or date ranges) to particular prizes, occasions, or recognitions immediately influences participant engagement and the general success of the fundraiser. A well-defined date task technique ensures transparency, builds anticipation, and maximizes the perceived worth of every calendar buy.
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Transparency and Equity
Clearly assigning dates to prizes ensures transparency and builds belief with members. A publicly obtainable and simply understood system for date task demonstrates equity and eliminates any notion of bias. This transparency fosters confidence within the fundraising course of, encouraging larger participation. For instance, publishing a transparent record of dates and their corresponding prizes on the group’s web site or together with a printed insert with the calendar promotes transparency and builds belief.
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Creating Anticipation and Pleasure
Strategic date task can construct anticipation and pleasure all through the period of the fundraiser. Assigning particular dates to high-value prizes or associating dates with particular occasions creates a way of anticipation and encourages members to comply with the calendar all year long. This sustained engagement retains the group and its trigger top-of-mind, selling continued assist. Assigning dates near common holidays or group occasions can additional amplify pleasure and participation.
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Maximizing Perceived Worth
The perceived worth of every calendar buy might be influenced by how dates are assigned. Assigning extra frequent smaller prizes alongside much less frequent bigger prizes creates a balanced strategy that appeals to a wider vary of members. This technique ensures that each participant has an inexpensive probability of successful whereas nonetheless providing the attract of great prizes. Moreover, associating dates with particular experiences or recognition, resembling “Volunteer Appreciation Day” or “Donor Recognition Week,” provides intangible worth past the bodily prizes.
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Logistical Simplicity and Effectivity
A well-defined date task system simplifies logistical processes, significantly winner choice and prize distribution. Clear date assignments facilitate environment friendly winner identification and streamline the method of distributing prizes. This reduces administrative overhead and ensures well timed supply of prizes, enhancing participant satisfaction and the general effectivity of the fundraiser. Using a digital platform for date task and winner choice can additional simplify these logistical features.
Efficient date task contributes considerably to the success of a “calendar fundraiser decide a date” program. By prioritizing transparency, constructing anticipation, maximizing perceived worth, and simplifying logistical processes, organizations can successfully leverage date task to realize their fundraising aims and improve group engagement. Cautious consideration of those sides contributes to a constructive participant expertise and reinforces the general effectiveness of this fundraising technique.
5. Pricing Technique
Pricing technique is a crucial determinant of success in a “calendar fundraiser decide a date” program. The worth level established for the calendar immediately influences gross sales quantity and general profitability. A well-defined pricing technique balances affordability for the target market with the necessity to generate enough income to fulfill fundraising objectives. Cautious consideration of manufacturing prices, perceived worth, competitor pricing, and fundraising aims informs the event of an efficient pricing technique.
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Value Evaluation
A complete value evaluation is prime to establishing a viable value level. Calculating manufacturing prices, together with design, printing, advertising supplies, and prize acquisition, gives a baseline for figuring out the minimal value required to keep away from monetary loss. Precisely assessing these prices ensures that the chosen value level covers bills whereas contributing to fundraising aims. As an example, understanding the per-unit printing value and factoring within the whole worth of prizes helps set up a minimal worthwhile value.
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Perceived Worth
The perceived worth of the calendar considerably influences client buying choices. Elements resembling the standard of the calendar’s design and printing, the attractiveness of the prizes, and the perceived good thing about supporting the group contribute to its general worth proposition. Aligning the worth level with the perceived worth maximizes gross sales potential. For instance, a calendar that includes high-quality paintings and fascinating prizes can justify the next value level than a calendar with much less interesting options.
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Market Evaluation
Researching competitor pricing and understanding the target market’s buying conduct gives helpful insights for setting a aggressive value. Analyzing related fundraising initiatives throughout the group helps decide a value vary that aligns with market expectations. Understanding the target market’s disposable earnings and willingness to spend on charitable causes additional informs pricing choices. As an example, a calendar concentrating on a high-income demographic would possibly command the next value than one aimed toward a pupil inhabitants.
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Profitability Targets
Clearly outlined fundraising aims drive the event of a pricing technique. The specified revenue margin informs the worth level, guaranteeing alignment with fundraising objectives. Calculating the variety of calendars wanted to be offered at a given value level to achieve the fundraising goal gives a transparent metric for evaluating the effectiveness of the pricing technique. For instance, if the fundraising purpose is $10,000 and the revenue margin per calendar is $5, the group must promote 2,000 calendars to realize its goal.
A well-defined pricing technique is important for maximizing the effectiveness of a “calendar fundraiser decide a date” program. Balancing value concerns, perceived worth, market dynamics, and profitability targets ensures monetary viability whereas maximizing participation and reaching fundraising aims. Efficient pricing contributes considerably to the general success of this fundraising strategy.
6. Advertising and marketing and Promotion
Advertising and marketing and promotion type the cornerstone of a profitable “calendar fundraiser decide a date” program. These actions immediately affect public consciousness, generate curiosity, and in the end drive calendar gross sales. A well-structured advertising and promotion technique successfully communicates the calendar’s worth proposition, highlighting the trigger it helps, the distinctive “decide a date” mechanic, and the enticing prizes obtainable. Focused outreach ensures the message reaches the supposed viewers, maximizing engagement and conversion charges. For instance, an area animal shelter utilizing a pet-themed calendar would possibly accomplice with native pet provide shops to advertise the calendar and attain pet homeowners immediately. A college would possibly make the most of parent-teacher group networks and college bulletins to advertise their calendar throughout the college group.
Efficient advertising leverages a multi-faceted strategy. Using a mix of digital and conventional advertising channels expands attain and caters to numerous viewers segments. Social media platforms provide cost-effective means to have interaction potential supporters, construct pleasure, and disseminate details about the calendar and the trigger. Print media, resembling native newspapers or group newsletters, can prolong the marketing campaign’s attain to audiences much less lively on-line. Direct outreach by means of electronic mail campaigns, group occasions, and partnerships with native companies additional amplifies promotional efforts. Constructing relationships with group influencers and native media shops generates constructive publicity and expands consciousness. Using clear calls to motion throughout all advertising supplies encourages fast engagement and drives calendar gross sales. A historic society, as an example, may collaborate with native museums and historic websites to advertise their calendar and have interaction historical past lovers.
Strategic advertising and promotion are important for maximizing the affect of a “calendar fundraiser decide a date” program. A well-defined technique successfully communicates the worth proposition, reaches the target market, generates pleasure, and drives calendar gross sales. Addressing challenges resembling restricted advertising budgets, reaching numerous viewers segments, and measuring marketing campaign effectiveness requires cautious planning and execution. Profitable advertising and promotion efforts considerably contribute to the general success of the fundraiser, enabling organizations to realize their fundraising aims and assist their respective causes.
7. Distribution Channels
Distribution channels are integral to the success of a “calendar fundraiser decide a date” program. Efficient distribution maximizes the calendar’s attain, guaranteeing it lands within the palms of potential supporters. Strategic collection of distribution channels immediately influences gross sales quantity and contributes considerably to reaching fundraising aims. The chosen channels ought to align with the target market’s habits and preferences, maximizing accessibility and comfort. As an example, a faculty fundraising calendar is likely to be distributed by means of college networks, parent-teacher associations, and pupil teams, guaranteeing direct entry to the varsity group. A museum fundraising calendar may very well be distributed by means of the museum’s present store, web site, and memberships, concentrating on museum guests and patrons.
Optimizing distribution entails leveraging a wide range of channels. Direct gross sales by means of volunteers or designated gross sales representatives provide a customized strategy, facilitating engagement and constructing relationships throughout the group. On-line platforms, resembling e-commerce web sites or devoted fundraising platforms, prolong attain past geographical limitations and provide handy buying choices. Partnering with native companies, group facilities, or related shops expands distribution attain and leverages current networks. Occasions, resembling festivals, festivals, or group gatherings, present alternatives for direct gross sales and promote the fundraiser throughout the group. A calendar supporting an area environmental trigger may very well be distributed by means of partnerships with eco-conscious companies or at farmers’ markets, reaching environmentally aware shoppers.
Strategic distribution channel choice is essential for maximizing the effectiveness of a “calendar fundraiser decide a date” program. A diversified strategy that mixes direct gross sales, on-line platforms, and strategic partnerships expands attain, will increase accessibility, and drives gross sales quantity. Successfully addressing challenges resembling managing logistics, guaranteeing well timed supply, and monitoring gross sales throughout a number of channels requires cautious planning and execution. Profitable distribution maximizes the calendar’s visibility throughout the goal group, contributing considerably to reaching fundraising objectives and supporting the group’s mission.
8. Winner Choice
Winner choice constitutes a crucial part of the “calendar fundraiser decide a date” mannequin, immediately impacting public belief and the fundraiser’s general integrity. Transparency and equity are paramount on this course of, reinforcing the legitimacy of the fundraiser and fostering continued group assist. The choice course of should adhere to established tips and laws, guaranteeing equitable outcomes and mitigating potential disputes. For instance, a clearly outlined course of, resembling a publicly held drawing or utilizing a random quantity generator similar to pre-assigned dates, builds confidence and maintains transparency. A college conducting a calendar fundraiser would possibly publicly draw successful dates throughout a faculty meeting, guaranteeing transparency and producing pleasure throughout the college group. An area charity would possibly make the most of a licensed random quantity generator and publish the outcomes on their web site, providing verifiable impartiality.
A number of strategies provide appropriate approaches for winner choice. Public drawings present a clear and interesting expertise, fostering group involvement and producing pleasure across the fundraiser. Using random quantity mills ensures impartiality and eliminates potential bias. Third-party verification providers provide an added layer of credibility, significantly for high-value prizes or large-scale fundraisers. Selecting a technique aligned with the dimensions and scope of the fundraiser ensures effectivity and maintains transparency. The chosen methodology must be clearly communicated to members previous to the calendar sale, fostering belief and setting clear expectations. Documenting the choice course of totally gives a verifiable report and mitigates potential challenges or disputes. A raffle-style drawing at a group occasion provides transparency and reinforces group engagement. On-line random quantity mills present environment friendly and unbiased choice, particularly for larger-scale fundraisers.
Efficient winner choice contributes considerably to the long-term success of “calendar fundraiser decide a date” applications. Clear and pretty performed choice processes construct belief throughout the group, encouraging continued participation and assist for future fundraising initiatives. Addressing potential challenges, resembling guaranteeing well timed notification of winners, managing prize distribution logistics, and dealing with potential disputes, requires proactive planning and clear communication. Cautious consideration of those features reinforces the integrity of the fundraiser and strengthens its constructive affect throughout the group. Efficiently navigating these components contributes to the general fame of the group and its future fundraising endeavors.
9. Authorized Compliance
Authorized compliance is paramount when conducting a “calendar fundraiser decide a date” program. Relying on the jurisdiction and the precise construction of the fundraiser, varied authorized necessities might apply, together with raffle and lottery laws, tax obligations, and disclosure necessities. Non-compliance can lead to vital penalties, jeopardizing the fundraising effort and doubtlessly damaging the group’s fame. Understanding and adhering to related authorized frameworks is important for guaranteeing the legitimacy and long-term success of the fundraiser. For instance, sure states have particular laws concerning raffles, requiring registration or licensing, whereas others might prohibit them altogether. Moreover, the worth of prizes supplied can set off totally different authorized necessities. Organizations should analysis and cling to native legal guidelines to make sure compliance.
A number of key authorized concerns apply to a lot of these fundraisers. Raffle and lottery legal guidelines fluctuate considerably between jurisdictions, dictating elements resembling permissible prize values, ticket pricing, and strategies of winner choice. Tax implications, together with potential tax liabilities for each the group and prize winners, should be rigorously thought of. Transparency and disclosure necessities mandate clear communication of fundraising procedures, prize particulars, and odds of successful to potential members. Consulting with authorized counsel specializing in non-profit fundraising ensures compliance with all relevant laws and mitigates potential authorized dangers. As an example, precisely reporting earnings generated from the fundraiser and guaranteeing correct tax documentation for prize winners are essential for sustaining transparency and complying with tax laws. Clearly outlining the phrases and circumstances of the fundraiser on the calendar itself or on accompanying promotional supplies ensures transparency and protects the group from potential authorized challenges.
Addressing authorized compliance proactively safeguards the group and ensures the long-term sustainability of fundraising efforts. Failure to adjust to related laws can lead to fines, authorized motion, and reputational harm. Due diligence in researching relevant legal guidelines and searching for knowledgeable authorized recommendation mitigates these dangers and fosters public belief. A radical understanding of authorized compliance strengthens the group’s standing throughout the group and reinforces the integrity of its fundraising initiatives. Efficiently navigating these authorized complexities contributes to the general success and constructive affect of the “calendar fundraiser decide a date” program. Neglecting these features can undermine the group’s credibility and jeopardize its capability to conduct future fundraising actions.
Ceaselessly Requested Questions
This part addresses frequent inquiries concerning calendar-based fundraising using the “decide a date” mannequin.
Query 1: How does a “decide a date” calendar fundraiser work?
Members buy a calendar that includes designated dates linked to particular prizes or occasions. Upon buy, people choose a date (or typically a number of dates), and if their chosen date is drawn, they win the corresponding prize or attend the related occasion.
Query 2: What are the authorized concerns for operating such a fundraiser?
Authorized necessities fluctuate by jurisdiction. Compliance with native raffle and lottery laws is important, together with adherence to tax obligations and disclosure necessities. Consulting authorized counsel specializing in non-profit fundraising is advisable.
Query 3: How are successful dates chosen?
Frequent strategies embrace public drawings, random quantity mills, or third-party verification providers. The chosen methodology ought to prioritize transparency and equity, with clear communication to members previous to calendar gross sales.
Query 4: How ought to prizes be sourced for the calendar?
Prizes might be acquired by means of donations from native companies, particular person contributions, or leveraging current sources throughout the group. Prize choice ought to align with the calendar’s theme and target market.
Query 5: How ought to the calendar be priced to maximise fundraising potential?
Pricing ought to stability affordability for the target market with profitability objectives. Elements to think about embrace manufacturing prices, perceived worth, competitor pricing, and general fundraising aims.
Query 6: What are efficient advertising methods for selling the calendar?
Efficient methods leverage a mix of digital and conventional advertising channels, concentrating on the precise viewers. Social media, print media, group occasions, and partnerships with native companies can develop attain and promote the fundraiser.
Cautious consideration of those incessantly requested questions facilitates profitable implementation of a calendar-based fundraising program. Addressing these features proactively ensures authorized compliance, maximizes participation, and contributes to reaching fundraising objectives.
For additional info and detailed steerage on implementing a “calendar fundraiser decide a date” program, seek the advice of the sources supplied under.
Suggestions for a Profitable Calendar Fundraiser
Maximizing the effectiveness of calendar-based fundraising requires cautious planning and execution. The next ideas present steerage for a profitable marketing campaign.
Tip 1: Choose a Compelling Theme: A robust theme unifies the calendar and resonates with the target market. Take into account viewers pursuits, native occasions, or related causes when deciding on a theme. A visually interesting and thematically constant calendar will increase its perceived worth.
Tip 2: Safe Excessive-High quality Prizes: Enticing prizes incentivize participation. Search donations from native companies, leverage current sources throughout the group, or contemplate artistic prize choices aligned with the chosen theme. Clearly outlined prize descriptions improve attraction.
Tip 3: Prioritize Skilled Design: Spend money on skilled design providers to create a visually interesting calendar. Excessive-quality photos, clear typography, and a well-organized format improve the calendar’s perceived worth and encourage purchases.
Tip 4: Set up a Clear Date Task Course of: Clearly outlined and publicly obtainable date assignments guarantee equity and construct belief. Take into account associating particular dates with particular occasions or high-value prizes to generate pleasure.
Tip 5: Develop a Strategic Pricing Mannequin: Analyze manufacturing prices, competitor pricing, and perceived worth to ascertain an acceptable value level. Stability affordability for the target market with the necessity to obtain fundraising objectives. Take into account tiered pricing choices for various ranges of assist.
Tip 6: Implement a Multi-Faceted Advertising and marketing Technique: Leverage a mix of digital and conventional advertising channels to achieve the target market. Make the most of social media, electronic mail campaigns, group partnerships, and native media outreach to advertise the calendar and generate curiosity.
Tip 7: Optimize Distribution Channels: Make use of numerous distribution channels to maximise attain and accessibility. Mix direct gross sales, on-line platforms, partnerships with native companies, and group occasions to make sure the calendar reaches a large viewers.
Tip 8: Guarantee Authorized Compliance: Analysis and cling to all relevant raffle and lottery laws, tax obligations, and disclosure necessities. Consulting authorized counsel specializing in non-profit fundraising ensures compliance and mitigates potential authorized dangers.
Implementing the following tips contributes considerably to a profitable and impactful fundraising marketing campaign. Strategic planning and execution maximize group engagement and contribute to reaching fundraising aims.
By incorporating these methods, organizations can leverage the “calendar fundraiser decide a date” mannequin to generate important funds whereas fostering group engagement and selling their trigger successfully. The next conclusion summarizes the important thing advantages and takeaways.
Conclusion
This exploration of calendar-based fundraising, emphasizing the “decide a date” mechanic, has highlighted key parts for profitable implementation. Strategic planning encompasses theme choice, prize acquisition, calendar design, date task, pricing technique, advertising and promotion, distribution channels, winner choice, and authorized compliance. Every component contributes considerably to general effectiveness, influencing participation charges, group engagement, and in the end, fundraising outcomes. Efficient execution requires cautious consideration of the target market, obtainable sources, and authorized frameworks throughout the working jurisdiction.
Calendar fundraising provides a novel alternative to have interaction communities, generate essential monetary assist, and promote organizational visibility. Strategic implementation of the “decide a date” mannequin, coupled with meticulous consideration to operational particulars, maximizes the potential for achievement. This strategy fosters group involvement, builds lasting relationships with supporters, and empowers organizations to realize their fundraising objectives whereas concurrently selling their mission and values. The potential for constructive affect throughout the group underscores the worth and viability of this fundraising technique.
