A curated assortment of Laneige’s high merchandise, typically offered as a vacation countdown, sometimes showcases the model’s “Manifest Glow” marketing campaign. This marketing campaign emphasizes reaching radiant and healthy-looking pores and skin by a devoted skincare routine. These curated units regularly function trial sizes of standard gadgets, such because the Water Financial institution Blue Hyaluronic Cream, Lip Sleeping Masks, and Cream Pores and skin Refiner, offering shoppers with a possibility to expertise a spread of merchandise. This enables exploration of the model’s choices and discovery of potential new favorites inside a handy, typically cost-effective, format.
Such curated units supply important worth to each shoppers and the model. For shoppers, these collections present a lower-risk entry level to discover a premium skincare line. They will experiment with numerous merchandise to find out suitability and efficacy for his or her particular person pores and skin sort and considerations earlier than committing to full-sized purchases. For Laneige, these curated units function efficient advertising and marketing instruments, driving product discovery, model consciousness, and finally, gross sales. The vacation season timing typically amplifies these results because of elevated client spending and gift-giving. This observe of providing curated magnificence units has a protracted historical past, evolving from easy present baskets to stylish, themed collections reflecting present skincare tendencies.
